Let's talk analytics for a minute.
Google Analytics is still the industry standard and honestly, for good reason. It's powerful, detailed, and trusted by millions of websites. Nobody's taking that crown away.
But here's the thing: not everyone needs the same thing from their analytics tool.
Some folks want something lighter. Some need better privacy. Some just want a dashboard they can actually understand without a PhD. And that's where other tools come in.
Here are a few tools mentioned:
Plausible Analytics — Super lightweight, privacy-focused, and the dashboard is clean enough that you'll actually check it Fathom Analytics — If you want simple and GDPR-compliant without the cookie banner headache Matomo — Open source, you can self-host it, and you own 100% of your data Mixpanel — Great if you're running a product and need deep user behavior insightsThese aren't here to replace Google Analytics. They're just options for different needs.
Curious what you all are running these days.
What analytics tool do you use? Drop it in the comments! 